In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance ...

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Google and its sibling companies at ...

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of just daily. Google wrote "auction insights and ...

Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful to you. Some things that are explained: What ...

This week, Google introduced a new AdWords report named Auction Insights. The report gives you a glimp into how well you are doing for a specific keyword compared to your competitors. Impression share ...

Google’s Adwords Auction is a complex system that is responsible for deciding where ads will be placed in search results. There are a few important parts of the auction you need to make sure you ...

Google’s “one trick stallion” AdWords auction money making machine is inherently flawed, long-term. I think search will be just fine given its history. Search was booming during the ad downturn of ...

Is there a correlation between Google's use of the Dutch auction stock bidding process when taking the company through an initial public offering (IPO) and the AdWords auction model? Google originally ...

Remember the Yellow Pages? It was a phone book in which advertisers paid money for ad space. People who needed something–a plumber, a pizza, a podiatrist–would open the Yellow Pages and search for the ...

In the midst of financial apocalypse, the gadflies and gurus of the global marketplace are gathered at the San Francisco Hilton for the annual meeting of the American Economics Association. The mood ...