“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...
Although nearly a third of advertisers consider addressable TV to be a “must-buy,” there’s no real consensus about how to define it. So finds a survey of 200 U.S. video advertisers conducted in June ...
While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...
Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, ...
A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV. In its annual report on addressable advertising, it says improved return on ...
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant linear in buyers’ marketing strategies? Well, it’s more complicated ...
NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...
NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...
Paramount Global has become the first programmer to join Go Addressable, a group formed by distributors to push addressable advertising that has now been incorporated as a nonprofit trade organization ...
LONDON—The global addressable TV sector is set to continue its rapid growth with the $56 billion 2023 global spend set to rise by more than 50% to $87 billion by 2027, according to a new report on the ...
Madison Avenue is getting closer to realizing its dream of using TV advertising to talk to viewers in a style more akin to a one-to-one conversation The future of the humble TV ad has long been ...
Hoppr has appointed Olivier Bastard as chief sales officer, effective immediately. Bastard joins the addressable TV and ...
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