The Super Bowl is a high-stakes game — and not just for the players on the field. Advertisers shell out millions for seconds of airtime, with often star-studded commercials beamed to 100 million U.S.

In 2022, there are two things marketers truly fear: AI rendering their job obsolete and the rising cost of digital ads. According to AdEspresso, the average cost per click (CPC) for Facebook ads ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Tissues at the ready: John Lewis’ Christmas ad hits you right in the feels. The campaign shows a foster dad struggling to learn how to skateboard, but with every bruise and fall he refuses to give up.

With Halloween in the rear-view mirror and a brand new series of I’m A Celebrity... Get Me Out Of Here! on the way, that can only mean one thing: this year’s annual supermarket Christmas adverts are ...

Twitter owner Elon Musk’s plan to right the social media company’s financial ship while also loosening its content moderation rules has faced early headwinds, with several large companies taking a ...

Super Bowl Sunday is the one day of the year that television viewers look forward to commercials. Those 30-second spots that interrupted the suspense of “Mission: Impossible” and the comedic flow of ...

It's that time of year again. There's a general consensus that Mariah Carey and Michael Bublé come out to play as soon as the clock strikes midnight on November 1, which can only mean one thing ...

The season of lights and sparkle is here, so are the barrage of light-hearted, feel-good campaigns by brands looking to connect with consumers during this time of the year. As life and businesses ...

Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...

Perhaps it’s fitting that elections are held just days after Halloween. After all, the manipulative scare tactics and fear mongering of political ads that feature “scary voice guy” in a voiceover fit ...

If you saw any of your Google ads blocked or suspended in 2022, you may have been caught up in Google’s massive sweep to combat harmful and misleading content, protect user privacy, and maintain ad ...