With over two million apps in both the Apple App Store and the Google Play Store, it’s important to do all you can to maximise the chances of people finding your app(s). A crucial part of App Store ...

In the third change to the iOS App Store's search algorithm in a week, Apple has tweaked how the system weights keyword and app name metadata to allow for more accurate results but the changes could ...

Soon after Apple admitted that improvements were needed in helping users locate App Store software, developers have been asked to add a list of keywords for their submitted applications to improve ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

Your app has already achieved what many never reach; you’ve surpassed the early growth hurdles, secured a reliable user base, and established a foothold ...

If you opened the App Store on an iPhone in May 2018 and typed “podcast” in the search box, you would have seen something like this. The first result (after an ad) would have been an app made by Apple ...