Asda has asked its fans to choose the front cover of its next magazine, having last week reached the landmark of one million Facebook followers. The Walmart-owned supermarket chain asked its Facebook ...

Following Asda’s announcement that it plans to increase its online turnover to £3bn over the next five years, Emma Herrod spoke to Kieran Shanahan, the retailer’s Multichannel Operations ...

Asda has given a new look to its monthly magazine on the web. The Asdamagazine.com website was developed by Publicis Blueprint, which also produces the print version of the Asda magazine. The new site ...

The Asda Media Centre, near the Leeds head office, has five employees - four with advertising backgrounds and director Sarah Brookfield coming from Asda itself, after working on the Asda magazine. “We ...

Supermarket chain Asda has launched an ad campaign in support of the rollout of its new loyalty programme, Asda Rewards. The campaign, developed by Havas London, with media handled by Spark Foundry, ...

Asda has launched its 2024 Easter advert where it imagines a farm where chickens lay chocolate eggs. Created by advertising agency, Havas, the supermarket giant has launched a TV advert which follows ...

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Asda has run into trouble with the Fire Brigade after it promoted chip pans in the February edition of its Asda Magazine. South Yorkshire Fire and Rescue blasted Asda for the ad, saying that since ...

Asda, which is used by hundreds of thousands of people across the country, beat its supermarket rivals to the top spot amid the ongoing coronavirus crisis. In analysis undertaken by the consumer ...