Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Let’s be honest, we’ve seen the Kansas City Chiefs and the San Francisco 49ers go head-to-head at the Super Bowl, but what’s always fresh and new are ads that air during the commercial breaks. From ...

The Super Bowl is a mecca for more than just football. It touts the largest television audience of the year, more so than the Presidential Inauguration, Olympics, or Macy’s Thanksgiving Day Parade — ...

Super Bowl LIV is here. And what's the best part about the Super Bowl? The commercials. WWE superstar John Cena agrees. "I'm one of those guys who really looks forward to the commercials," Cena told ...

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an ...

Let’s be honest, we’ve seen the Kansas City Chiefs and the San Francisco 49ers go head-to-head at the Super Bowl, but what’s always fresh and new are ads that air during the commercial breaks. From ...

Super Bowl LVIII was unforgettable thanks to a thrilling overtime victory by the Kansas City Chiefs over the San Francisco 49ers. While the ending stole the show, there were plenty of memorable ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best ...

Apple’s "1984" Macintosh commercial aired during the Super Bowl that year and is still widely considered one of the best commercials of all time. The commercial strayed from the norm seen then in ...

Arezou is a writer for Collider. She has a wide-ranging knowledge of movies and TV, which means she almost certainly will start quoting something mid-conversation. While she has always wanted to work ...

In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during commercial breaks in the Super Bowl, advertisers did their best to serve up an ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...