BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...
“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...
Advertising slogans always have been a marketing staple for businesses large and small. The most recognizable brands have featured memorable, catchy taglines that have resonated with consumers, while ...
A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...
Before Chevy took the “An American Revolution” ad slogan, another U.S. company used it in the 80’s. While the car they are describing could hardly be called revolutionary by today’s standards, the ...
Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...
Meet The Cape Cod Jeweler Who Owns The Navy’s New Ad Slogan — And Isn’t Giving It Up Without A Fight
It cost the Navy at least $10 million and 18 months to help come up with the fiery new recruiting slogan “Forged By The Sea.” But after just before revealing its new rallying cry on Dec. 5, the branch ...
Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...
After 20 years, Visa USA has put to bed its well-known ad slogan "It's everywhere you want to be." In its place: "Life takes Visa." The credit-card concern is kicking off an elaborate advertising ...
Democrats, after lengthy deliberations, reportedly have settled on a new slogan – and it’s not exactly getting rave reviews. The winner, according to Vox, is: “A Better Deal: Better Skills, Better ...
Calling out Fox News in a new TV promo, “centrist” cable news upstart NewsNation accuses its much larger competitor of ripping off its slogan for a prominent ad the right-wing network ran during the ...
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