Learn about corporate cannibalism, how it affects product sales and market share, and discover examples and strategies from companies like Apple and Nestlé.

“To touch and improve lives” is the stated purpose of Procter & Gamble. One has to ask: Doesn’t every company want to improve the lives of its customers, employees, and other stakeholders? Would a ...

Corporate planning is an effective way for you to plan the direction of your small business to boost revenue and profit margin. Although you may not have the budget to devote an entire department to ...

Go easy on the jargon.

Despite external pressures, companies are continuing to invest in corporate social responsibility programs, while strategically adapting their focus and communications. Investment in corporate social ...

When a company needs extra money, it can raise it by selling bonds to people. You lend the company money, it pays you interest on time, and it returns your principal later. If you like a steady income ...