“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

There is no clear winner in the debate of whether to buy or build software. The arguments for both sides are plentiful, and the decision is one that can have a huge impact on an organization’s ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. The Washington Post carried a story earlier this week about a new ...

If one considers the inception of the system known as “Amazon Web Services” (AWS) to be the onset of what has become known as the public cloud, then today the cloud is more than 10 years old. After 10 ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

I believe the need for secure and scalable storage solutions has never been more urgent. According to a 2024 report by IBM, the average cost of a data breach has reached an all-time high of $4.88 ...