Eran Ben-Shushan is the cofounder and CEO of Bizzabo, the Event Experience OS powering in-person, virtual and hybrid event experiences. Events are crucial to an organization’s overall marketing ...

In 2023, businesses must prioritize both cost efficiency and exceptional in-person events. If this sounds contradictory, let me explain. If you’re involved in budget management, you won’t be surprised ...

Small business owners will find that one of the best ways to retain and attract new customers is to meet them. This interaction can be as creative as the owner desires and run the gamut from an open ...

Coordinating the perfect corporate event isn’t an easy task, especially if you are working on a tight budget! You need to think about where you can compromise and cut costs but still put on events ...

PETOSKEY — The budget for the Petoskey downtown events and services aims to offer more for events like the Winter Carnival, and the Moveable Feast in 2016. Revenue to cover the funding will largely ...

At first glance, tradeshow marketing can seem like an expensive endeavor. From creating your exhibition to managing the logistics of the event, even medium-sized tradeshows can mean thousands in ...

Editor's Note: This article was written in April 2025. Some changes to the status of certain tariffs may have occurred since then. On February 1, 2025, the U.S. implemented additional tariffs on ...

When you consider events, you might think “My business isn’t big enough to hold an event large enough to make a difference. Where am I going to find the budget?” That is a mistake. Events, when done ...

Looking to elevate the level of celebration at your next signature event? The Purdue for Life Foundation Special Events team is pleased to offer our services and expertise to help you plan your next ...

Planning a memorable college event doesn’t have to break the bank. We all know that budgets can be tight, but with a little creativity and smart strategies, we can throw parties that are both fun and ...

Microsoft Excel is a full-featured spreadsheet application with plenty of features for managing data. With its robust functions and commonly used calculations, it’s also a solid money-management tool.