Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

When you use the same marketing for everyone who might buy your product or service, you're using the undifferentiated marketing approach. This is also called mass marketing and, as noted by the ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is update the headline and/or ...

For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to ...

Gary Sacks receives funding from the National Health and Medical Research Council (NHMRC), Australian Research Council (ARC), and the National Heart Foundation of Australia. Alexandra Jones receives ...