Your strategy document is a $500,000 wish list that nobody knows how to execute. You’ve sat through those strategy presentations. The ones with the slick slides, the ambitious objectives, the ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

Clear goals, objectives and targets will help ensure that measurable progress in your strategic plan. Goals, objectives and targets should be specific, measurable, achievable, relevant and time-bound ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

As marketing has become increasingly digital, it has also become more measurable, which allows organizations to better quantify the impact of this function — something that proved elusive in an analog ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Strategic planning is an integral part of business. Work ...

Aggregate planning is a technique for adjusting production to the ups and downs of demand. An aggregate plan gets its name from the fact that it must include demand forecasts, resources and capacity ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...