In the Great Ideas Hall of Fame, the first builder to create the ubiquitous 383 stroker combination is right up there with whoever invented s'mores and Philippe Kahn, the guy who stuffed a camera in a ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

Fishing season brings long days out on the water in serene settings. It’s honestly one of the best ways to spend a summer's day. The last thing you want when you’re out on the water is to deal with a ...

Whatever big fish you are targeting, we have a rod for you!

There’s one thing crankbait rods for bass all have in common—a parabolic bend. That flex, which is described as a slow or moderate action, stretches from tip to handle. It creates long casts, controls ...