In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...
Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...
NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...
YouTube plans to change the way mid-roll ads appear in videos. Starting May 12, the company said it will automate ad placement to improve the viewer experience. The update could boost creator revenue ...
Twenty years in, YouTube isn’t competing with television. It is television. YouTube has become the most significant platform in media, yet one of the most misunderstood. According to Nielsen, YouTube ...
A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...
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