Gen Z creators on TikTok are taking to the digital platform to state their cases in favor of a theory that’s directly related to the once-viral “boyfriend effect” and “boyfriend air.” “Boyfriend air,” ...

Gabe Escobar shared how his girlfriend helped improve his style on TikTok. His story blew up, and a trend about the "girlfriend effect" became hugely popular on the app. Escobar was surprised by the ...

Being in a relationship will make you hotter if you’re a man. The syndrome is known as the “girlfriend effect” and it has been trending all over TikTok, with women sharing their boyfriend’s glow-ups.

A new trend on TikTok dubbed "girlfriend air" is catching the attention of couples recently. Franck from Unsplash You've undoubtedly come across TikTok's viral "boyfriend air" trend, where women ...

Of all the past TikTok trends, the "girlfriend effect' was one of the most ubiquitous. For those who have not come across it ...