What's up with the recent phenomenon involving YouTube golf content creators and how is the PGA Tour working with them?

The PGA TOUR is shaking things up with the launch of “The Creator Classic,” a groundbreaking new live YouTube golf event that blends the worlds of professional golf and social media stardom. Set to ...

Before the 2024 Tour Championship gets underway Thursday morning in Atlanta, 16 golf social media stars took on East Lake Golf Club in the first-ever Creator Classic. Some of the names in the field ...

When Nick Stubbe gets on the course at East Lake Golf Club in Atlanta ahead of the Tour Championship, his goal is somewhat simple. “We just gotta birdie one, as long as we birdie one, you know, kind ...

The Creator Classic is the latest PGA Tour initiative to make a groundbreaking leap into the world of social media. The new event will bring together some of the most influential figures in YouTube ...

LIV Golf may have discovered the secret to working with YouTube creators with their latest collaboration. Do not show the product live on television. The Saudi-backed league worked with Grant Horvat, ...

The fans were lined up two- and three-deep on the fence by the practice range at the East Lake Golf Club, but they weren’t there to get a peek at Scottie Scheffler or Rory McIlroy. Those guys had ...