When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

AI market forecasting uses predictive analytics and strategic planning tools to anticipate demand shifts, optimize decisions, and boost business resilience.

Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is used to inform decisions. Predictive analytics now sits at the heart of ...

While not as mature as its use in other areas, health systems across the U.S. are beginning to adopt predictive analytics tools for labor cost forecasting. Many organizations have automated ...

Analytics have taken hold in modern American society, with so-called Big Data helping to disrupt everything from politics and baseball to the ads you’re being fed on this very browser. Collecting, ...