Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...

When pitching the use of a model, data scientists rarely report on its potential value. They then experience an unnerving ...

Complications from sepsis may contribute to half of hospital deaths and nearly one-quarter of hospital costs, according to research published in JAMA. The prevalence of this condition, combined with a ...

ChatGPT can analyze trends, spot patterns, and offer insights, but it’s no crystal ball — accuracy depends on reliable data. To generate crypto market insights via ChatGPT, collect accurate historical ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Privacy ...

In the past decade, cloud-scale analytics tools have transformed the digital fight against deforestation. Instead of manual ...

While not as mature as its use in other areas, health systems across the U.S. are beginning to adopt predictive analytics tools for labor cost forecasting. Many organizations have automated ...

QSRs have long been ahead of the curve when it comes to loyalty programs, offering mobile apps, digital loyalty programs and personalized offers to stay at the top of their target audience’s mind. But ...