With the arrival of a new chief executive in 2004 ICI Paints was determined to re-orient itself to become a more brand-led, customer-centric company. It achieved this through a comprehensive global ...

"Basically every part of the brand that touches the consumer has been revised and directed at those who have a hard time getting started with DIY painting projects," said Rob Horton, vice president of ...

ICI Paints AkzoNobel has appointed Tangerine PR to handle the public relations account for its premium woodcare brand, Sikkens. The contract means Tangerine now handles PR for all of the paint giant's ...

ASIA-PACIFIC GroupM is understood to have scooped a chunk of ICI Paints's business across Asia-Pacific following a final shoot-out against ZenithOptimedia. The account is expected to shift to MediaCom ...

STRONG demand for paint and the benefits of a restructuring programme helped boost profits at chemicals-to-paints group ICI. The company reported a 23% rise in half-year profits to £185m in the six ...

A Leading global paints company ICI has signed actress Kareena Kapoor as their brand ambassador to endorse 'Colour Futures' campaign. Though its not Kareenas first commercial as she has endorsed quite ...

The Union Budget contains details about the estimated receipts and the expenditure of the government for a particular fiscal year. The Budget is allotted for the upcoming fiscal year, which runs from ...

The ICI group, global leaders in the manufacture of paints and chemicals, has made a $50 million (N7.5 billion ) annual budget on research for the advancement of paints production technology. The ...