Company's new ad campaign is its biggest marketing push in three years and the first that focuses on the Intel brand and not a processor product. Brooke Crothers writes about mobile computer systems, ...

Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. Intel, which plans to introduce the ...

Intel has been throwing a lot of shade at Apple since the company started the shift to its Apple Silicon chips with the first M1 Macs last fall. The most recent series of its “Go PC” ads even feature ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Intel launched a new ad campaign starring Justin Long, Apple’s “I’m a Mac” ...

is a senior reporter who has covered AI, robotics, and more for eight years at The Verge. “Intel Inside” has been the US chip maker’s calling card since the slogan was introduced in the early ‘90s.

Apple began its transition away from Intel's processing chips with the introduction of its M1 Macs in November 2020. Now it’s clear from Intel's latest anti-Apple advertising campaign that the company ...

Intel has a product to sell, but it’s not a retailer. And that’s where campaign management gets tricky. The chip manufacturer has long partnered with retailers and ecommerce sites like Walmart, Best ...

Apple in November started releasing Macs with Apple-designed M1 chips, and the Apple silicon technology will eventually replace all the Intel chips that Apple has used in its Mac lineup for years.

This won't come as a shock if you were following along at CES. Many of the things Intel demonstrated at the tech show were decidedly non-PC, such as an adrenaline-sensing dress, a robot assistant and ...

Intel is unveiling a new ad campaign today, which begins airing on national -- and global -- TV on Monday. In this new campaign, Intel is focusing on its brand name rather than a specific product ...