Opinions expressed by Entrepreneur contributors are their own. For startups,it’s critical to stay on top of marketing performance. There is inevitably a level of expenditure involved, and at this ...

BrightFunnel added an account-based analytics marketing (ABM) tool to its multi-touch attribution platform for B2B marketers. The tool offers marketers a number of features including engagement ...

Having a good grasp of your marketing efforts' effect on revenue can seem difficult. Data related to marketing often isn't quantifiable in terms of dollars: Think brand awareness, brand perception, ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Opinions expressed by Entrepreneur contributors are their own. When entrepreneurs and early-stage founders want to make smart decisions with their customer data, they may use third-party tools such as ...

Data analytics can be a game changer for marketing organizations. McKinsey’s DataMatics study showed that firms in the top quartile of analytics performance were 20 times better at attracting new ...

Every day, you write blog posts, send tweets, and upload videos to YouTube, among many other marketing tasks. You create all this content, but that's not enough to paint a full picture. What do these ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...