In today's fast-paced digital landscape, marketing automation platforms have emerged as valuable tools for businesses looking to streamline their operations, increase efficiency and maximize revenue.

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional ...

BOSTON--(BUSINESS WIRE)-- HubSpot, the customer platform for scaling businesses, today announced that it’s been placed in the Leaders Quadrant of 2023 Gartner Magic Quadrant for B2B Marketing ...

PredictLeads data can now be automated across business tools through its official integration with Make. PredictLeads is now integrated into Make, enabling teams to automate real-time company ...

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, ...

Marketing is the core of the business field. The role of marketing has evolved significantly, and so has the need for a more efficient and effective way of processing data. This is where Marketing ...

Legacy marketing automation platforms like Marketo and Hubspot were built to support sales-led strategies. They weren’t designed to bring in product activity data, so B2B product-led companies faced ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...