Can you believe there was a time when a business believed that having digital media/marketing knowledge and skills was nice, but not necessary? How the times have quickly changed. According to the U.S ...

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Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

This is part one in a three-part series on the role of Big Data in the college-search process. Check back for future installments on sophisticated student-targeting formulas and data in an era of ...

Colleges and universities are increasing their spending on marketing campaigns and their use of new media in such efforts, and those strategies appear to be paying off, according to survey findings ...

Pranav Jha - Director of AP Web World and Head of Marketing, Writrox Solution Digital marketing is an essential component of a successful marketing strategy for colleges and universities in 2023. With ...

Choosing a college isn't what it used to be. You're not just flipping through brochures or visiting campuses. Now, schools fight for your attention with social media ads, student influencers, and ...

Marketing on college campuses is never easy, especially considering how different each individual campus can be. However, we at The Black Sheep are on over 60 campuses across the country, and we’ve ...