Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.
Fishbowl CEO Adam Ochstein breaks down effective email marketing and explains how a hotel chain helped shape his idea of data personalization. With all of the technological advancements available in ...
Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...
Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...
Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...
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Why owned marketing channels beat rented social media platforms
Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...
ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...
Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...
Ever get frustrated by how many emails you get from stores and brands? Of all the forms of marketing, email has one of the highest returns on investment. Ever get frustrated by how many emails you get ...
Everywhere you look, business owners are talking about how well email marketing works for them. “The money is in the list,” they say, but not everyone sees the same return on email efforts. If your ...
ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...
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