While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

When consultant Catherine Littell, ’08, advises entrepreneurs on how to refine their messaging and rise to the next level, she speaks with unusual authority —after all, she’s been there. In 2006, soon ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

I love the enterprise market. Marketing products or services that help large organizations solve important issues impacting their business success is where my professional interest and passion have ...

The world is buzzing with excitement about ChatGPT and the many new AI applications and companies launching almost daily. B2B marketers are eager to jump on board, lead the charge and keep up as the ...

A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...

In a development for aspiring digital marketers throughout Bangladesh, a free Bangla course covering the fundamentals of digital marketing was unveiled. Nazmul Ahmed, a certified marketing consultant, ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exposing marketing’s short-sightedness when it comes to working-class audiences ...

Birth, death, taxes…and the reflexive urge of media professionals to stress-test established doctrines. Some things in life are certain. PHD’s National Head of Planning Elyse Foley and Sydney Head of ...