Leela Gill is a thought leader and VP of Marketing for Intelligence Node, with 15+ years of experience in Retail, FinTech and HR Tech. We are all familiar with traditional marketing tactics, whether ...

Effective communication skills are critical for those seeking success in public relations or marketing. However, effective public relations and marketing professionals are rarely experts in all areas ...

As the CEO of a marketing company actively hiring, I've had to inform many people that they have not been selected for an interview. Every “rejection” email I’ve sent has forced me to identify what it ...

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

If you’ve interviewed marketing candidates straight out of college, you’ve likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives–but all too ...

Over the years I’ve had the pleasure of working with high school and college students as they carve out careers for themselves. Students often ask me what skills are important to bring to their first ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Core digital skills marketers rely on have improved but that the ...

While no one has it all figured out when it comes to understanding AI, B2B marketers are urged to jump in or risk being left ...

Which hard and soft skill in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? To find out, Fractl examined more than 1,400 jobs ...

There are six key marketing skills every modern business needs and now is the time to ensure your employees possess them. Marketing is a continually evolving business discipline that requires a very ...