This was the simple question posed at the recent CMO Exchange Conference in Miami, Florida. Just 20 years ago, CMOs were just getting adept at computers and the internet, online shopping was a new ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the ...

Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. If a ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

More than half of consumers now rely on mobile devices to stay connected to friends, work, email, social media and the Internet, for an average of three hours a day. By contrast, fewer than half of ...

Opinions expressed by Entrepreneur contributors are their own. By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great ...

In the past, mobile marketing was largely seen as an extension of interruption-based broadcast marketing mediums such as television, radio and print. You create a piece of advertising content and you ...

The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their ...

Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming market grows rapidly and becomes ever more ...

We’ve updated our page on RCS with data showing an increase in RCS usage for Black Friday 2025 compared to the previous year. By adding support for RCS (rich communication services) to iPhones with ...

South Africa has always been called a ‘mobile first’ country. In other words, South Africans generally experience the internet on a mobile phone ‘first’ before they see it on a big screen on a desktop ...