Even without the influence of mobile and online video’s rise, advertisers are beginning to look where audiences are, and increasingly, that’s not just on TV. Starcom MediaVest, a top ad buying firm, ...

AUSTIN, Texas, Aug. 15, 2024 /PRNewswire/ -- In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije Universiteit Amsterdam, Digital ...

Are automotive advertisers embracing mobile video advertising to target consumers? A new report says yes, in a big way. Vdopia Inc. this week announced the launch of the Vdopia Mobile Insights series ...

What's something most U.S. adults own? A mobile device. According to the Pew Research Center, 97% of Americans own a cellphone, with 90% owning a smartphone. Smartphone ownership has more than doubled ...

I'm is a skilled (and modest:)) developer and an expert in online marketing and advertising, who is especially interested in researching the major digital ad trends, new cutting-edge features and ...

Mobile has become the fastest-adopted technology of all time with 3.17 billion digital consumers, according to a recent report by the Boston Consulting Group. This has escalated the growth of mobile ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Nielsen announced that the commercial availability of mobile measurement in Nielsen Online Campaign Ratings has been met with significant client adoption—including industry leading agencies, ...