Modelo tapped two powerful consumer trends — moderation and flavor — with the launch of Modelo Chelada Limón y Sal Non-Alcoholic, which builds on the brand's flavor dominance in a new format. It ...

Interested in the story behind Modelo beer? It's no straightforward tale; ownership of the company is one mad whirlwind. Its roots lay in Tacuba, Mexico, where founders began experimenting with German ...

Add Yahoo as a preferred source to see more of our stories on Google. In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...

Forbes contributors publish independent expert analyses and insights. Don Tse is a beverage alcohol writer covering business and innovation. In June 2023, Modelo Especial overtook Bud Light to become ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive. The ...

Forbes contributors publish independent expert analyses and insights. I cover fashion, art, travel and everything culture. Modelo, the popular Mexican beer brand, has collaborated with designers from ...