Online advertising was a hard sell from the beginning. Advertisers, like anybody who spends money on anything, like to have something they can hold in their hands. Of course advertising has always ...

MSN began running online ads for free this week for the Sharp Aquos flat-screen TV, as part of an initiative to encourage creativity in online advertising. The online ads are a component of MSN's ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...