Fuel Interactive has created a PPC ROI Calculator to forecast return on investments. Brian Carter writes that the tool calculates metrics to see how to increase ROI. He steps through the process of ...

The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

ROI is the compass for every chief marketing officer. It guides budget allocation, informs growth bets, and defines how marketing contributes to the profit and loss statement (P&L). But what if the ...