Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to ...

TEL AVIV, Israel--(BUSINESS WIRE)--Similarweb Ltd. (NYSE: SMWB), a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monitoring, ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Apple is once again considering adding advertising to Apple Maps, a move that could help bump up its growing Services revenue even more. In Sunday's "Power On" newsletter, Bloomberg claims Apple is ...

Google and Microsoft allow you to bid on your competitor’s name within keywords (and this right has even been tested in the courts here and here.), but you cannot directly mention a trademarked brand ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets. TikTok is making a major push into search advertising, even as ...

"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...