The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...