Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (The Hill) — Sens. Ron Wyden (D-Ore.) and ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted ...

UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Over the past few decades, businesses, governments, and militaries worldwide have relied heavily on data analytics to advance operations, gain critical insight for tactical advantages, and improve ...

Tech giant Google is unlawfully collecting and selling data on K-12 students' web activities, a pair of California families allege in a federal lawsuit filed this week. North Carolina public schools ...

A month ago, I’ve talked about using computers to hack on our day-to-day existence, specifically, augmenting my sense of time (or rather, lack thereof). Collecting data has been super helpful – and it ...

Collecting data on embedded emissions in imports offers a broader and more accurate picture of a country’s carbon footprint, enables informed climate policies, and—with some carrots and sticks—can ...

A California judge has temporarily blocked the federal government from collecting personal information about Supplemental Nutrition Assistance Program (SNAP) participants in 21 states and Washington, ...

The U.S. Department of Agriculture is telling states to begin turning over sensitive data on applicants to the food assistance program previously known as food stamps. The agency has recently expanded ...