With this new integration, users can access Amazon DSP with their Shirofune platform, allowing for greater flexibility. Amazon DSP is ideal for spot campaigns, pilot programs, or testing ahead of ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

This new platform enables media buyers to create, curate, & manage Deal IDs across CTV, OLV & Display in minutes, increasing ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Wrapping up Q4 earnings, we look at the numbers and key takeaways for the advertising & marketing services stocks, including ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Brands gain programmatic access to premium advertising inventory in waiting rooms nationwide, powered by claims-level insights to reach high-intent audiences CINCINNATI, March 24, 2026 /PRNewswire/ -- ...