Get those wallets ready because Selena Gomez's fan-favorite makeup brand Rare Beauty is dropping soon at beauty retailer Ulta ...

Rare Beauty’s yearly sales in 2024 totaled about $400 million, up 14 percent from 2023. Industry estimates now place the ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...

While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. It was because of this that the world got to see ...

Perfect for your Rare Beauty liquid blush or your fave lip oil, this limited-edition compact features a small mirror and a keychain so you can hang it on your bag for a sleek, protective, and chic ...

Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the cosmetic ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

That’s why the debut fragrance from Rare Beauty feels so disruptive. The brand spent more than two years developing the scent and also a custom bottle, collaborating with occupational therapists and ...

Launching from the brands is the Rare Beauty x Tajín Cheek & Lip Set, a limited-edition collection inspired by Tajín seasonings. Following the transaction, Grown Alchemist will focus on large-scale ...

Do you visibly cringe when you hear the word “matte” or did you make it out of 2016 unscathed? For plenty of makeup aficionados, the former rings true. In today’s era of glowy complexions and radiance ...

On first look, it’s not obvious if Rare Beauty Secrets, the Substack that proclaims to divulge a “semi-authorised” behind-the-scenes look into Selena Gomez’s beauty line, is an official brand ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...