Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...

SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ -- Together, Instacart (CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships. Roku is putting its screensaver—a ...

Earlier this year, Roku announced the Roku Connect platform for allowing devices like Roku TVs and settop boxes to wirelessly communicate with smart speakers and sounders. One of the first fruits of ...

NEW YORK—There are more effective ways to advertise on television than the traditional :30 spot when it comes to key performance indicators (KPIs) such as creating a desire to purchase or learn more ...

MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are ...

Roku sells itself as a simple streaming stick that turns any screen into a portal for Netflix, YouTube and countless other ...

EXCLUSIVE: Roku will not proceed with its ambitious jungle reality series Survival From Above but producer Caravan Media is in advanced stage talks with a UK network over taking on the show. Deadline ...

New interactive formats, enhanced targeting capabilities and closed-loop measurement will allow brands to get more from their advertising efforts, Roku says When you purchase through links on our site ...

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK, January 19, 2023--(BUSINESS WIRE)--MAGNA Media Trials, MAGNA’s ...