When it comes to boosting traffic to your website, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO). You can pay for traffic using the PPC advertising ...

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

Achieving billionaire status is something most of us only dream about (unless you’re Bezos, Musk or the Zuckerberg, obviously). But when it comes to the world’s most valuable brands, a billion dollars ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...

Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive ...

The SEO vs. PPC debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most ...