As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer expectations, and campaigns that must ...

Here's a stat that should make every small business owner sit up: 76% of people who perform a local search on their smartphone visit a business within 24 hours, and 28% of those visits result in a ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

Out-of-home advertising is a surprisingly affordable way for your small business to reach its audience. (Photo by In Pictures Ltd./Corbis via Getty Images) You can scroll past a sponsored post. Mute a ...

Visibility and personal connections are key in small-town business growth, with a strong lean on attending local events and engaging the community. An accessible online presence is critical even in ...

New York City is home to nearly 200,000 small businesses — a record in our city’s history. Locally-operated storefronts line our streets in every neighborhood of every borough. From the corner bodega ...

As the holiday season begins, Main Streets across America are coming alive with lights, decorations, and the energy of small businesses preparing for one of the most important shopping weekends of the ...

Small businesses — which are 99.8 percent of California businesses — use aggregated or anonymized data to advertise to audiences likely interested in their products. Tero Vesalainen Getty Images If ...