Snap has made easy ad skipping a feature of its Snapchat messaging app. That poses a critical challenge for marketers, who are turning to some long-tested tricks to make their campaigns blend in.

Snapchat displays visual media for a few brief seconds and has been primarily favored by teenage users. Targeting ads to people in that environment presents numerous challenges for marketers seeking ...

Over the weekend, Snapchat released a bold new commercial to get people talking. The only problem? It seems to have gotten them talking for all the wrong reasons. In the 60-second clip posted on ...

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Snap is introducing the ability to pose your Bitmoji avatar on your Snapchat ...