The Hoosiers revived a bison mascot Aug. 30, 2025. Here's why they settled on reviving the mascot, what it is and what it has ...

Sports mascots do more than just wave from the sidelines. They sell the joy of the game, calm nervous crowds, and turn ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: FIFA Along with World Cup logos, the World Cup mascots are a big part of the identity of ...

Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

Ross Ramsey enjoys spending time with fellow alums at Michigan State football tailgates. These aren’t just any old former Spartans, though. They were Sparty himself – something few knew when Ramsey ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

Everyone's favorite non-CFP bowl is back, and this time, it will feature a grand total of six edible Pop-Tarts mascots.

The 2025 Pop-Tarts Bowl is off and running, and in between the action between Georgia Tech and BYU, the two mascots that were ...

Would you rather encounter a grizzly bear or a random man in the woods? The question dominated social media discourse for a few weeks back in 2024, generating an impressive tonnage of Internet hot ...