Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Opt-in email marketing helps reach prospects who have already shown interest in your products or services and are more likely ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Awareness Email marketing is a great way to build brand awareness. While you’re promoting your products and services, it’s also about establishing your identity as a company. You can do this through ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

As a business owner who desires growth, you definitely need to adopt certain types of marketing because it is the most effective way to connect your products or services with your audience so that you ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...