This article originally appeared on USA TODAY: Selena Gomez's Rare Beauty is coming to Ulta stores. 'It's happening.' Saman ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

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Ulta customers love this latest E.L.F. Cosmetics launch, giving the brush an average rating of 4.8 stars on Ulta.com. Fans of ...

WandaVision fans, get ready to head to Ulta as there's now a makeup collection inspired by the Marvel TV show. The superhero Disney+ series has teamed up with the beauty retailer on an exclusive range ...

Thanks to the Fenty Effect, more and more makeup brands have expanded their foundation lines to embody nearly everyone’s shade. This means that women of color, specifically dark-skinned Black women, ...

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. When it comes to beauty, you can always count on Ulta to make the ...

Ulta Beauty continues to steadily grow its revenue and profits. The retailer has over 1,300 stores and operates in more than 300 Target outlets. Ulta is leveraging social media to attract Gen Z ...

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission. When it comes to beauty, you can always count on Ulta to make the ...

Ulta Beauty World tickets go live in January 2026. How do I buy them for Orlando, Florida, makeup convention? What can I bring? Will there be freebies?

HOLMDEL, N.J. (CBS Local)-- A black woman says an employee at an Ulta Beauty store in New Jersey told her that her skin was "too dark for most colors in the store" after she arrived for a makeover.