For companies that want to advertise their brands and products online, Google Adwords is possibly the most popular tool, offering pay-per-click and site-targeted options across many types of ads. But ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...

Jen explains how segments work in Google AdWords by walking though the steps to optimize the campaign using this tool. She tells you where to look in AdWords to find the tool and how to manage ...

Backup Technology specialises in the provision of secure automated online backup and disaster recovery services to businesses and SMEs. It has considerable expertise in performing disaster recovery on ...

Stalking Danny Iny with an online ad worked to get him back into the gym. Marketers know most site visitors don't convert. While a 10% conversion is considered fantastic, what about the remainder? Iny ...