Virtual reality (VR) is big business. IDC forecasts AR and VR spending to reach $18.8 billion this year, a 78.5% increase from the year before. By the end of 2023, it’s predicted to reach a five-year ...

There is a debate around VR’s status as transformative medium or gimmick. Stakeholders use revenue and audience figures to measure success, though this is clearly premature. There are only 43 million ...

Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. But despite the clear benefits of VR, businesses are still ...

Virtual reality has yet to hit the big time with the vast majority of consumers — headset sales are still in the single-digit millions — but today Google and NBC announced a deal to make programming ...

The end of 2022 marks more than a decade since the Oculus Kickstarter sparked the modern era of VR. While the space has undoubtedly grown tremendously since then, 2022 felt largely like a plateau year ...

Brand marketers are taking gradual steps in their experiments with virtual reality (VR), the computer-generated simulation of a fully immersive 3-D world. Only 8% of marketers have used VR in ads, ...

The search giant launched VR view and a Cardboard SDK for iOS. Anyone can jump on the virtual reality bandwagon, thanks to Google. The search giant on Wednesday launched VR view—an easy way to embed ...

Having been exclusively building VR games since 2013, nDreams stands as one of the most veteran VR-exclusive game studios to date. And with more than 200 people, one of the largest too. The studio’s ...

Porn star Missy Martinez had never acted in a virtual reality production when she was cast in a cosplay parody of the video game series “Fallout,” in which she plays a frisky “vault girl” wandering a ...

With the recent unveiling of the PlayStation VR2, Sony brings its virtual reality system to current console generations, proving that VR is here to stay. The Oculus Quest 2, Valve Index, and now the ...