VisitBritain has published its tourism forecast for 2024, showing an increase in inbound visits and spend overall to the U.K. compared to 2023 levels, although with varying rates of recovery and ...

Photo Credit: VisitBritain CEO Patricia Yates, Intrepid Travel CEO James Thorton and Skift Global Tourism Reporter Dawit Habtemariam Skift / Skift VisitBritain is developing a campaign that will ...

The United Kingdom's national tourism agency, VisitBritain, has just launched a new online game, available on mobile devices, as part of its latest international consumer campaign in the U.S. and ...

VisitBritain/VisitEngland CEO Sally Balcombe has announced that she is stepping down from the role in spring this year. Balcombe, who has been CEO—first of ...

New research from national tourism agency VisitBritain demonstrates the increasing importance of football in driving inbound tourism to the UK and in boosting visitor spending. A new report, published ...

National tourism agency VisitBritain has announced deputy chief executive Patricia Yates is stepping up to the top job. The interim appointment comes as current chief executive, Sally Balcombe, steps ...

An ad in VisitBritain's "Fake (Br)it Till You Make It" campaign. Photo Credit: VisitBritain VisitBritain is rolling out an $11.8 million ad campaign targeting the U.S and other leading markets, built ...

Balcombe is in a prime position to bring about change in VisitBritain's strategies, coming from a travel background but with fresh eyes on the particular challenges of destination marketing. Editor’s ...

VisitBritain is gearing up to host annual inbound tourism trade event ExploreGB. It is underway from 27 February to 3 March. ExploreGB Virtual brings together more than 200 global buyers to connect ...

To inspire visitors from the U.S to choose Britain for their next vacation, VisitBritain has launched a new on-screen global campaign that kicks off with a blockbuster-inspired film showcasing Britain ...

VisitBritain distribution and commercial services director Kenny Boyle is to leave the tourism agency. The key functions within his division will be positioned more closely alongside related ...

A report from the National Audit Office last week commended the tourism body for its £113.5m GREAT campaign, which launched in 2012 to promote the UK as a destination for tourists. The campaign has ...