Software as a service (SaaS) has been one of the most transformative changes that have happened to business software over the last 20 years. Vertical SaaS is an equally transformative shift that will ...

Credit: sweetym Nobody will be surprised if in the nearest future even a child will use the terms Cloud SaaS (Software as a Service). They’ve already entered the lives of most business people. However ...

Forbes contributors publish independent expert analyses and insights. I write about contemporary cybersecurity and online privacy issues. There is a SaaS for everything. Each year, businesses rely ...

At Index Ventures, we view the emergence of vertical SaaS (vSaaS) — cloud-based software tailor-made for specific industries — as part of a broader trend of end users increasingly demanding superior ...

Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In ...

In 1999, Salesforce created the first true software-as-a-service (SaaS) package. Now there are more than 10,000 cloud-based applications aimed at enterprises and SMEs, covering everything from core ...

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...