Running pay-per-click (PPC) or other paid ad campaigns can be a tricky business. Many amateur digital marketers, however, make it sound so simple: Choose your target keywords, write text ads, decide ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

This is why so many companies look to investing in Google ads to bolster awareness, sales, and more for their brand. Here’s the thing, though: writing Google ads, or any other type of pay-per-click ad ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

I am trying to sell my house myself (as a FSBO, For Sale By Owner), and I am little stuck in trying to write classified ad copy. Do you have any insider tips? A: Writing great ads is a lifelong craft, ...

Investing time and effort into crafting PPC ad copy that effectively reaches and resonates with your target audience is essential. This is your opportunity to impress and persuade potential customers ...

Even though digital marketers usually have access to lots of data, finding real-time data that helps build a brand messaging strategy can be hard. The usual methods have often fallen short of ...

In this Digital Marketing Depot webcast, Ginny Marvin from Third Door Media and Frank Palmieri, Yahoo’s lead copywriter, will give you the tools to create compelling ad copy in just three easy steps.

Opinions expressed by Entrepreneur contributors are their own. America has been flattered by advertising (“Because you deserve it”), misled by ads (“Lowest prices anywhere”), hyped by ads (“While ...