Glossier this week became the first brand to sell products through YouTube Shorts, the video-sharing platform’s TikTok-like feature. YouTube’s first Shoppable Shorts Challenge features Glossier’s ...

In July, YouTube announced it was teaming up with the music superstars to help promote YouTube Shorts with a worldwide dance-off Mackenzie Schmidt is the Home and Travel Editor for PEOPLE. She joined ...

YouTube has turned to K-pop megagroup BTS — and its global ARMY fanbase — to juice up the platform’s Shorts video-clips feature. BTS and YouTube officially announced the Permission to Dance Challenge, ...

YouTube is kicking out a new ecommerce component to the beautiful game’s quadrennial World Cup tournament. On Nov. 21, YouTube Shopping and FIFA will launch the Game Face Shoppable Shorts Challenge ...

YouTube is launching a shoppable Shorts challenge that will take place during its holiday event, From YouTube to You. The event launched this week with several goals. One goal is to make YouTube the ...

BTS have partnered with YouTube to launch a new dance challenge centered around their recent single, “Permission to Dance.” The challenge will launch Friday, July 23rd, and run through August 14th, ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube Shorts teamed up with 18 top creators to customize one-of-a-kind snacks for fans to win — just in time for U.S. VidCon ...

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has ...

BTS are partnering with YouTube Shorts for a new initiative with ARMY. The initiative is called #MyBTStory, and Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are encouraging fans to post their ...

YouTube earlier this year announced its plans to significantly invest in original creator content for its TikTok competitor, YouTube Shorts, with the introduction of a $100 million YouTube Shorts Fund ...