YouTube is launching a shoppable Shorts challenge that will take place during its holiday event, From YouTube to You. The event launched this week with several goals. One goal is to make YouTube the ...

As competition with TikTok and Instagram Reels heats up, YouTube today announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Among the new features are ...

To celebrate the release of Tate McRae’s new single, ‘exes,’ YouTube Shorts presents the #kissestomyexes challenge, adding Tate’s music to the company’s growing list of dance challenges.

YouTube is kicking out a new ecommerce component to the beautiful game’s quadrennial World Cup tournament. On Nov. 21, YouTube Shopping and FIFA will launch the Game Face Shoppable Shorts Challenge ...

Taylor Swift has joined YouTube Shorts as part of a multistage launch for her new album “Midnights,” unveiled the #TSAntiHeroChallenge — designed to push the platform’s TikTok-like short-form video ...

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has ...

YouTube Shorts teamed up with 18 top creators to customize one-of-a-kind snacks for fans to win — just in time for U.S. VidCon 2022. VidCon is a multi-city event that hosts digital innovators and fans ...

The singer dropped the video for her album-favorite track on Friday morning. By Gil Kaufman Taylor Swift gets vulnerable about some of her insecurities in the video for “Anti-Hero” from her new ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...